Beatrice Augier
Béatrice Augier was born in Tours where she studied communication.
She started her professional career working for the Press office of the Yves Saint Laurent Haute Couture House and then directed for more than ten years the Communication service of Les Arcs, winter sports resort of the French Alps.
She started her professional career working for the Press office of the Yves Saint Laurent Haute Couture House and then directed for more than ten years the Communication service of Les Arcs, winter sports resort of the French Alps.
She then joined Cartier, holding for ten years the position of Director of International Public Relations for the world.
She was responsible for image management, monitoring and coordination of all press services, planning and implementation of all major activities developed around the world (product launches, boutiques openings, major exhibitions, Cartier Foundation, etc.).
She then held for some time the same position for Christian Dior at the Time of Gianfranco Ferré, and then decided to join Publicis as Associate Director of one of its subsidiaries (Publicis Consultant).
About 15 years ago, she left Paris to settle down in Deauville and start a totally new professional life .
She opened an interior design office, which knew a great success and gave her the opportunity to design and carry out a large number of extraordinary houses in Normandy and in Paris.
Having recently decided to spend more time travelling and pursuing her passion for photography, and painting, she is currently consultant for projects of interest to her, concerning her fields of expertise (tourism, luxury, art, culture, events,
etc.).
She had the opportunity to travel a lot worldwide during her professional career, and she has always been fascinated by Asia, developing in the last years a particular interest for Myanmar and China...but always coming back to Deauville and her fascinating beach.